1979 Volvo 240 Ad: Lost 1,000 Pounds of Ugly Fat

The text of this ad states:


By Pat Fellman, as told to Volvo.

You wouldn't know it to look at me now, but I used to have a wagon that weighed two tons and felt a block long.

I thought that was the price you had to pay if you were a wife with kids, dogs and groceries to haul around.

One day, my oldest daughter, who had become very energy con-scious, said,'Mom, what are you driving that big thing for? Why don't you get something smaller?'

Then and there, I decided to lick this weight problem of mine.

First, I looked at the little station wagons. They felt tinny and unsafe. And they didn't hold much of anything.

Then I looked at the Volvo wagon. What a shock! It had almost as much room in back as

the monster I'd been driving. Yet when I drove it, it handled more like my husband's sports car. It felt safe, solid, maneuverable. It was easy to park. And I could

look over the steering wheel instead of through it.

Somehow, since buying that Volvo wagon, I feel more liberated."

Statistics show that 9 out of 10 people who have bought new Volvos are happy.

Why not follow the Volvo weight reduction plan yourself?

You have everything to gain.


A car you can believe in.

©1979 Volvo of America Corporation. Leasing Available.

1975 Volvo 240 Ad: Introducing the Evolutionary New 1975 Volvo


The text of this ad states:


Between smaller big cars, bigger small cars and smaller small cars, car makers are introducing a lot of "revolutionary" new cars this year.

But before you rush out to finance a revolution, consider the 1975 Volvo 240.

Years of careful evolution have created a car totally thought-out, from energy-absorbing bumper to energy-absorbing bumper.

Consider the Volvo windshield wiper. On most cars, wiper blades are shiny. And the

shine can end up in your eyes. To avoid this glaring fault, Volvo paints them

matte black.

All cars have head rests. Volvo's head rests have openings so you can see behind

you better.

So you can see beside you better, Volvo has another thought. Side window defoggers.

Not even the gas cap has gone unnoticed. It's red, so it's hard to lose. So it's less likely to be misplaced, we provide a place to put it: a holder behind the door.

When you add all these thoughtful little touches to Volvo's thoughtful big touches—

fuel injection, rack and pinion steering, 4-wheel power disc brakes, spring-strut front suspension, 12 outlet heating and ventilation, infinitely adjustable bucket seats with lumbar supports, child-proof rear door locks, steel belted radials, rear window defroster—you have a car which some people might consider revolutionary.

But to us it's simply a Volvo. A car which has evolved through years of careful

improvement into what it is today.

And what that is, is perhaps the world's most carefully thought-out car.

It's not surprising that a car like this would appeal to thoughtful people.

And the people who buy Volvos are thoughtful, indeed.

87% of them have been to college.The other 13% are just plain smart.


The car for people who think.

©1974 Volvo of America Corporation. Overseas Delivery Available.

1986 Volvo 700 Ad: This Wagon Challenges Every Reason


The text of this ad states:


Every year, the Sports Car Club of America holds a series of races with a class dedicated to sedans.

But in '86, Volvo gave the race a larger dimension: the 740 Turbo Wagon. The first wagon to ever compete in this SCCA series.

The results? In the first five races, the 740 recorded the fastest qualifying times twice. And led one endurance race for five out of six hours.

More important, though, is that the 740 finished every race it started. A statement some of the performance sedans can't lay claim to.

And one that may make the 740 Turbo Wagon something unique among performance cars.

The get-up-and-go that gets you where you're going.


A car you can believe in.

©1986 Volvo of North America Corporation

1982 Volvo 240 Ad: You Could Drive One Years Before Unloading It


This ad features a great-looking 1982 Volvo Wagons. It also shows the three rim styles that were available at the time: the standard steel rims, the GL style rims and the 5-spoke Virgo style rims.

The text of the ad states:


Consider all the abuse a station wagon gets in its lifetime.

The endless shuttling from school to little league to piano lessons to home. The backseat battles that go on between the kids. The long hikes to weekend campsites. And all that hauling. Groceries, paneling, furniture, bicycles, lawnmowers.

People do things to a station wagon they would never do to a car.

And yet, Volvos in general have a life expectancy one third longer than the average of all Other cars on the road.*

Volvo offers a full family of wagons to choose from. From turbocharged sports models to Diesels to our finely appointed GL Wagon.

All of them deliver something far more important these days than the capacity to carry things.

The capacity to carry on.


A car you can believe in.

*Analysis conducted by Ken Warwick & Associates, Inc. Based on a comparison of U.S. registration data for all Volvos and for the automobile industry as a whole and not by individual make or models. Data includes all models and not just station wagons.

©1982 Volvo of America Corporation. Roof rack optional.

1979 Volvo 240 Ad: What Four-Letter Word Best Describes Your Car?


This is one of the few two-page Volvo 240 ads that I have seen.

The text of the ad states:


Some of the words people use to describe their new cars these days aren't fit to print.  Much less display on their bumpers.

But in a time when people are more than midly disappointed in the quality of new cars, Volvo is one car that's still well-made.  Which is one reason it's so well-loved.

In fact, statistics show that 9 out of 10 people who buy new Volvos are happy.

So why buy a car people swear at?

When you can buy a car people swear by.


A car you can believe in.

©1979 Volvo of America Corporation

1986 Volvo 760 GLE Ad: A Good Driver is a Product of His Environment.

The text of this ad states:


Say all you want about traffic laws, speed limits and automotive safety features, when you slide behind the wheel of a car you're responsible for your own destiny.

The interior of this Volvo 760 GLE is designed with that responsibility in mind.

Every aspect of the car's interior - from the shape of the knobs and placement of the controls to the adjustable lumbar support in the orthopedically-contoured bucket seats - is designed to make the driver and the machine one.

Something that's apparent when you test drive a 700 Series Volvo.

And discover how much performance a car can get out of you.


A car you can believe in.

©1986 Volvo North American Corporation.

1985 Volvo 740 Ad: Yes, It Will Fly

The text of this ad states:


If you don't believe it, strap yourself into the cockpit of a Volvo 740 Turbo and take off.

This flying machine will rocket you from a standing start to legal speed in 6.7 seconds.*  Faster than a BMW 325e. Faster than an Audi 5000S Turbo. Faster, even, than the much-touted Saab 16-valve Turbo.
"Enough juice to kick you squarely in the seat of the pants." exclaims

"...A brisk rush of surprise and pleasure....Exemplary performance and handling," say's
Road & Track.

So check into your Volvo dealears and log some time in the intercooled 740 Turbo.

No pilot's license required.

*Based on tests conducted by
Car and Driver.


By Volvo

©1985 Volvo of America Corporation

1988 Volvo 740 Ad: The Basic Idea Behind the Volvo Turbo Wagon

This is definitely one of my favorite Volvo ads.  The text of this ad states:


Basically, the rig pictured above can do anything a Volvo 740 Turbo Wagon can do.

It will hold loads of cargo. Out-accelerate many performance cars. And reach top speeds of over 100 MPH. It will also pull about 150 G's.

Right from your wallet.

Which is why it pays to consider a Volvo 740 Turbo Wagon instead.

Its 74 cubic feet of cargo space is greater than most wagons in its class. While its performance rivals that of some of the world's top sports cars.

You see, unlike other wagons, both ends of the Volvo 740 Turbo Wagon were built for hauling.

A car you can believe in.

©1988 Volvo North America Corporation

1983 Volvo 240 Accessories Catalog

This is the 1983 Volvo 240 Accessories Catalog.  The shows a 1983 Volvo 240 Turbo with a great looking Virgo 5-spoke rim.

Page 12 of this catalog has a great item.  It is the R-Sport black v-neck Sweater.  Gotta wonder how many of these they sold:

Page 14 of the catalog has this great photo of the Volvo accessory gauge cluster:

View the whole 1983 Volvo Accessories Catalog.

1995 Volvo 850 Ad: What on earth did they put in the Herring over there?

I saw one of these on Federal Street in Boston a few months ago.  This car is better than 15 years old and I still want one (or at least to drive one at some point in my life.)

The text of this ad states:

What on earth did  they put in the HERRING over there?

It says "Volvo" on it. There, all resemblance ends between Volvo as you know it and the limited edition, 240-horsepower, sport suspensioned, turbocharged performance machine you see pictured here. It's called the Volvo T-5R. It also comes in black.


©1995 Volvo Corporation of North America, Inc. A total of 1,000 T-5R limited edition cars produced. Always remember to wear your seat belt.

1980 Volvo 240 Ad: Old Volvos Never Die. They Pass On.

This ad features the last year of the old style quad round headlights.  It also includes a photo caption that says, "Bill Mozer with his new Volvo. And his family with his old ones."

The text of this ad states:

Old Volvos Never Die. They Pass On.

When it comes to cars, the good don't die young. And Volvos are so well-made they seem to go on forever. (The current life expectancy of a Volvo is now up to 17.9 years in Sweden.)

Witness the case of William Mozer a broadcast engineer. Over the years he's bought five Volvos and they're all still in the family. You see, instead of trading in his old Volvo every time he wants a new one, he passes it on to a member of his family.
Because he believes his family is better off in a used Volvo than in any new car.

According to Mr. Mozer, "Every time I get a new Volvo, my family is as excited about it as I am. After all, they know someday it'll be theirs!'

So if you're tired of buying cars you run into the ground in no time, do as Mr. Mozer did. Buy a car that could run in the family for years.

A car you can believe in.

©1980 Volvo Corporation of America

1986 Volvo 240 Ad: Invest in Durable Goods

The text of this ad states:

Invest in Durable Goods

Volvo is a vehicle designed for investors interested in good performance over the long term.

Its not uncommon to see Volvos driving around with hundreds of thousands of miles on them. There's at least one Volvo, still in good health, with close to one million miles on it.

You can't ask for a better record of performance than that.

Your Volvo dealer has a blue chip selection of Volvo 240 sedans and wagons to choose from.

Execute your buy order today.

Roofrack optional. ©1986 Volvo North American Corporation.

VOLVO  A car you can believe in.

1984 Volvo 760 GLE Ad: One of the world's greats cars.

Personally, I was never much of a fan of the Volvo 700 series.  I always thought that these cars looked a little too much like everything else on the road at the time  They lacked the distinct styling of the Volvo 200 series.  Upon reflection it occurs to me that this may have been the point of the 700 series.

The text of this ad states:

One of the world's greats cars.

Regardless of price.

There are certainly luxury sedans you could pay a lot more for than the Volvo 760 GLE. But very few of them would give you so much in return.

The performance is startling. More than one test driver has been pinned back in his orthopedically designed driver's seat. Road and Track has called the turbo diesel "the fastest diesel we've ever tested." Rather impressive when you consider it's our gas engines that are built for speed.

A revolutionary suspension system not only smooths the road, it calms the driver. As another reviewer put it: "Feeling comfortable and relaxed behind the wheel at 100 m.p.h. was truly an uncommon experience*...this is a first class performance machine."

Even standing still, the 760 GLE will move you. It offers a host of amenities ranging from a stereo system so sophisticated it comes with its own graphic equalizer, to a climate control system that can change the interior air four times a minute.

So take a look at the new 760 GLE from Volvo. And discover one of the great investment vehicles of all time.

The 760 GLE by Volvo.

*Though the 760 GLE is capable of this, it should never be attempted by anyone other than a professional driver under controlled test track conditions.

©1984 Volvo of American Corporation

1982 Volvo 240 GLT Ad: 100 to 0 in 3.2 Seconds

Should I ever be lucky enough to own another 240, I would like it to be this model. The text of this ad states.

100 TO 0 in 3.2 seconds.

One of the few things more impressive than how fast the Volvo GLT can take you from 0 to 100 km/h is how fast, and safely, it can bring you back again.

The Volvo GLT has power-assisted disc brakes on all four wheels to help you stop straight and true.

The GLT's other handling features are equally impressive: rack-and-pinion steering, Macpherson struts, gas-filled shocks, heavy-duty sway bars front and rear, high-performance Pirelli P6 radials.

All of which would be totally unnecessary on an ordinary car. But as a short test drive will prove, the Volvo GLT is anything but.

1980 Volvo 240 Ad: At Last an Irrational Reason to Buy a Volvo

This ad shows a 1980 Volvo 240 GLT, with the gorgeous 5-spoke Virgo rims, cruising up a mountain road.

The text of this ad states:

At Last an Irrational Reason to Buy a Volvo

Over the years, Volvo has come to be known as one of the most sensible cars you can own.

So, sadly, people who pick their cars for more emotional reasons may have denied themselves the satisfaction of driving one.

But now there's a Volvo even for those to whom practicality takes second place.

The new Volvo GLT.

Its striking appear-ance is the first hint that the GLT is quite unlike its predecessors. But the proof's behind the small-diameter GT wheel.

A new four cylinder, fuel-injected overhead cam engine is standard equipment in our GLT, providing a level of acceleration and quick¬ness that many six cylinder engines have trouble matching.

And its handling offers a feature even harder to find: predict-ability. The GLT is designed to react the same in panic situations as it does in normal driving. So it not only presents the driver with no surprises, it can actually improve his performance.

Every GLT also comes fully-equipped with Volvo's more traditional virtues. Like an interior capable of comfortably accom-modating five full-size adults. Orthopedically contoured seats. And the superb engineering that's responsible for Volvo's famed life-expectancy: In Sweden, by latest count, an average 18.7 years.

Before you purchase a performance car, test-drive the new Volvo GLT.

The pure exhilara-tion you'll feel may have little to do with logic. But if your heart insists on a GLT, relax.

Your mind will be getting a Volvo.


A car you can believe in.


1972 Volvo 140 Ad: In a Nation of Engineers, Bad Cars Don't Sell.

1972 Volvo 140 Ad

1972 Volvo 140 Ad

I enjoy these older ads because they are about the message and do not rely on just pictures to sell the car.  The text of this ad states:

In a Nation of Engineers, Bad Cars Don't Sell.

In Sweden, precision is a national preoccupation.

The smallest unit of measurement in the world is the Swedish Angstrom. There's one ten-millionth of a millimeter to every Angstrom.

A Swedish engineer developed the block gauge. A precision instrument that allowed a famous man from Detroit to enter into mass production of cars.

Today, Sweden is often referred to as a nation of engineers. Engineering is the largest industry, employing nearly 40% of the total labor force.

At Volvo alone, there are 517 engineers And only 27 stylists.

We have to put a lot of emphasis on engineering.

Since Volvo is the largest-selling car in Sweden, a lot of our customers are engineers too.


We build them the way we build them because we have to.    


See the Dealer Nearest You and Test Drive a Volvo with Electronic Fuel Injection.  Overseas Delivery Available.  1972 Volvo, Inc.