1986 Volvo 240 Ad: Invest in Durable Goods

The text of this ad states:

Invest in Durable Goods

Volvo is a vehicle designed for investors interested in good performance over the long term.

Its not uncommon to see Volvos driving around with hundreds of thousands of miles on them. There's at least one Volvo, still in good health, with close to one million miles on it.

You can't ask for a better record of performance than that.

Your Volvo dealer has a blue chip selection of Volvo 240 sedans and wagons to choose from.

Execute your buy order today.

Roofrack optional. ©1986 Volvo North American Corporation.

VOLVO  A car you can believe in.

1984 Volvo 760 GLE Ad: One of the world's greats cars.

Personally, I was never much of a fan of the Volvo 700 series.  I always thought that these cars looked a little too much like everything else on the road at the time  They lacked the distinct styling of the Volvo 200 series.  Upon reflection it occurs to me that this may have been the point of the 700 series.

The text of this ad states:

One of the world's greats cars. Regardless of price.

There are certainly luxury sedans you could pay a lot more for than the Volvo 760
GLE. But very few of them would give you so much in return.

The performance is startling. More than one test driver has been pinned back in his orthopedically designed driver's seat. Road and Track has called the turbo diesel "the fastest diesel we've ever tested." Rather impressive when you consider it's our gas engines that are built for speed.

A revolutionary suspension system not only smooths the road, it calms the driver. As another reviewer put it: "Feeling comfortable and relaxed behind the wheel at 100 m.p.h. was truly an uncommon experience*...this is a first class performance machine."

Even standing still, the 760 GLE will move you. It offers a host of amenities ranging from a stereo system so sophisticated it comes with its own graphic equalizer, to a climate control system that can change the interior air four times a minute.

So take a look at the new 760 GLE from Volvo. And discover one of the great investment vehicles of all time.

*Though the 760 GLE is capable of this, it should never be attempted by anyone other than a professional driver under controlled test track conditions.

©1984 Volvo of American Corporation

1982 Volvo 240 GLT Ad: 100 to 0 in 3.2 Seconds

Should I ever be lucky enough to own another 240, I would like it to be this model. The text of this ad states.

100 TO 0 in 3.2 seconds.

One of the few things more impressive than how fast the Volvo GLT can take you from 0 to 100 km/h is how fast, and safely, it can bring you back again.

The Volvo GLT has power-assisted disc brakes on all four wheels to help you stop straight and true.

The GLT's other handling features are equally impressive: rack-and-pinion steering, Macpherson struts, gas-filled shocks, heavy-duty sway bars front and rear, high-performance Pirelli P6 radials.

All of which would be totally unnecessary on an ordinary car. But as a short test drive will prove, the Volvo GLT is anything but.

1980 Volvo 240 Ad: At Last an Irrational Reason to Buy a Volvo

This ad shows a 1980 Volvo 240 GLT, with the gorgeous 5-spoke Virgo rims, cruising up a mountain road.

The text of this ad states:

At Last an Irrational Reason to Buy a Volvo

Over the years, Volvo has come to be known as one of the most sensible cars you can own.

So, sadly, people who pick their cars for more emotional reasons may have denied themselves the satisfaction of driving one.

But now there's a Volvo even for those to whom practicality takes second place.

The new Volvo GLT.

Its striking appear-ance is the first hint that the GLT is quite unlike its predecessors. But the proof's behind the small-diameter GT wheel.

A new four cylinder, fuel-injected overhead cam engine is standard equipment in our GLT, providing a level of acceleration and quick¬ness that many six cylinder engines have trouble matching.

And its handling offers a feature even harder to find: predict-ability. The GLT is designed to react the same in panic situations as it does in normal driving. So it not only presents the driver with no surprises, it can actually improve his performance.

Every GLT also comes fully-equipped with Volvo's more traditional virtues. Like an interior capable of comfortably accom-modating five full-size adults. Orthopedically contoured seats. And the superb engineering that's responsible for Volvo's famed life-expectancy: In Sweden, by latest count, an average 18.7 years.

Before you purchase a performance car, test-drive the new Volvo GLT.

The pure exhilara-tion you'll feel may have little to do with logic. But if your heart insists on a GLT, relax.

Your mind will be getting a Volvo.

VOLVO

A car you can believe in.

1980 VOLVO CANADA LTD