1981 Volvo Bertone: In Time Its Price

The text of this ad states:

IN TIME ITS PRICE WILL SEEM INSIGNIFICANT THE FACE OF ITS VALUE.

There are very few things today still being made to uncompromising standards of quality. This is one of them. The Bertone Coupe by Volvo.

Examine its exterior and you notice immediately that the doors fit perfectly and the finish is flawless. This is because the Bertone Coupe is not merely assembled. It's hand-crafted. A distinc-tion it shares with only the world's most revered automobiles.

Inside glove-soft leather that's hand-fitted and stitched over every
seat will convince even the most ardent skeptic that superior workman-ship is not a thing of the past.

However, you needn't acquire a Bertone Coupe to own a car of truly remarkable quality. Any Volvo will admirably suffice.

In fact,Volvos are so well-made their aver-age life expectancy is now up to 18.7 years in Sweden.

Of course if you decide to invest in a Volvo, you'll need a respectable sum. But in return you'll get something that's hard to put a price on. A car you'll come to value.

VOLVO

A car you can believe in.

©1981 Volvo of America Corporation