1981 Volvo 240 GLE Ad: A Luxury Sedan’s Price

The text of this ad is:

A LUXURY SEDAN'S PRICE SHOULD REFLECT ITS WORTH, NOT WHAT THE TRAFFIC WILL BEAR

A lot of people today think the more a European luxury sedan costs, the more desirable it is.  That’s why some European car makers get away with charging outrageously high prices.

But at Volvo we don’t believe a car needs an exorbitant price tag to distinguish itself as a luxury sedan.

The Volvo GLE is a product of this philosophy.  Like other fine automobiles it’s made with meticulous attention to detail.  So the doors fit perfectly and the finish is flawless.  It features a powerful, fuel-injected V-6 engine that performs smoothly and quietly.  And it affords amenities like air conditioning and leather seats at no extra cost.

But there’s one area in which the Volvo GLE falls far below other European sedans.  The price.  Which is one reason so many people consider it an extraordinary value.

So if you’re only interested in how much money you can pay for a car, there are any number of luxury sedans you can choose from.  But if you’re interested in how much car you can get for your money, buy the Volvo GLE.

VOLVO

A car you can believe in.

©1980 Volvo of America Corporation