1978 Volvo 240 Ad: Nobody Hates a Well Made Car

This ad states:

NOBODY HATES A WELL MADE CAR.

If you hate the shoddy way car companies are putting cars together these days, you should consider a Volvo.

Because, as a recent survey shows, "quality of workmanship" is one of the things new Volvo owners like most about their cars.

Volvo owners can appreciate things like a paint job that's four coats deep. Two separate undercoatings. And a body whose inside sections are protected with rust-inhibiting compounds.

Volvo has inner strengths, too.

Like a strong, unitized body that helps eliminate squeaks and rattles.

Overhead cam engines which are individually hand-assembled and bench-tested.

The fact is, Volvos are so well built that in the past ten years their average life expectancy in Sweden has increased by 37%. (Latest projections show that in Sweden the average Volvo will live to the ripe old age of 16.7 years.)

You may not keep your Volvo that long, but while you do you'll be able to appreciate the things that make such long life possible.

You'll also  why new Volvo owners in Canada are more satisfied than the owners of 55 domestic makes from G.M., Ford, Chrysler and AMC.*

At a time when most people are fed up with the quality of new cars, we ask you: why buy a car there's a good chance you'll hate when you can buy a car there's an even better chance you'll love?

VOLVO 1978 VOLVO
® CANADA LTD. LEASING APED OVERSEAS DELIVERY AVAILABLE
*Survey conducted among owners of new cars registered between July and Sept. 1977.