The text of this ad states:
Old Volvos Never Die. They Pass On.
When it comes to cars, the good don't die young. And Volvos are so well-made they seem to go on forever. (The current life expectancy of a Volvo is now up to 17.9 years in Sweden.)
Witness the case of William Mozer a broadcast engineer. Over the years he's bought five Volvos and they're all still in the family. You see, instead of trading in his old Volvo every time he wants a new one, he passes it on to a member of his family.
Because he believes his family is better off in a used Volvo than in any new car.
According to Mr. Mozer, "Every time I get a new Volvo, my family is as excited about it as I am. After all, they know someday it'll be theirs!'
So if you're tired of buying cars you run into the ground in no time, do as Mr. Mozer did. Buy a car that could run in the family for years.
A car you can believe in.
©1980 Volvo Corporation of America