1986 Volvo 700 Ad: This Wagon Challenges Every Reason


The text of this ad states:


Every year, the Sports Car Club of America holds a series of races with a class dedicated to sedans.

But in '86, Volvo gave the race a larger dimension: the 740 Turbo Wagon. The first wagon to ever compete in this SCCA series.

The results? In the first five races, the 740 recorded the fastest qualifying times twice. And led one endurance race for five out of six hours.

More important, though, is that the 740 finished every race it started. A statement some of the performance sedans can't lay claim to.

And one that may make the 740 Turbo Wagon something unique among performance cars.

The get-up-and-go that gets you where you're going.


A car you can believe in.

©1986 Volvo of North America Corporation

1986 Volvo 760 GLE Ad: A Good Driver is a Product of His Environment.

The text of this ad states:


Say all you want about traffic laws, speed limits and automotive safety features, when you slide behind the wheel of a car you're responsible for your own destiny.

The interior of this Volvo 760 GLE is designed with that responsibility in mind.

Every aspect of the car's interior - from the shape of the knobs and placement of the controls to the adjustable lumbar support in the orthopedically-contoured bucket seats - is designed to make the driver and the machine one.

Something that's apparent when you test drive a 700 Series Volvo.

And discover how much performance a car can get out of you.


A car you can believe in.

©1986 Volvo North American Corporation.

1985 Volvo 740 Ad: Yes, It Will Fly

The text of this ad states:


If you don't believe it, strap yourself into the cockpit of a Volvo 740 Turbo and take off.

This flying machine will rocket you from a standing start to legal speed in 6.7 seconds.*  Faster than a BMW 325e. Faster than an Audi 5000S Turbo. Faster, even, than the much-touted Saab 16-valve Turbo.
"Enough juice to kick you squarely in the seat of the pants." exclaims

"...A brisk rush of surprise and pleasure....Exemplary performance and handling," say's
Road & Track.

So check into your Volvo dealears and log some time in the intercooled 740 Turbo.

No pilot's license required.

*Based on tests conducted by
Car and Driver.


By Volvo

©1985 Volvo of America Corporation

1988 Volvo 740 Ad: The Basic Idea Behind the Volvo Turbo Wagon

This is definitely one of my favorite Volvo ads.  The text of this ad states:


Basically, the rig pictured above can do anything a Volvo 740 Turbo Wagon can do.

It will hold loads of cargo. Out-accelerate many performance cars. And reach top speeds of over 100 MPH. It will also pull about 150 G's.

Right from your wallet.

Which is why it pays to consider a Volvo 740 Turbo Wagon instead.

Its 74 cubic feet of cargo space is greater than most wagons in its class. While its performance rivals that of some of the world's top sports cars.

You see, unlike other wagons, both ends of the Volvo 740 Turbo Wagon were built for hauling.

A car you can believe in.

©1988 Volvo North America Corporation

1984 Volvo 760 GLE Ad: One of the world's greats cars.

Personally, I was never much of a fan of the Volvo 700 series.  I always thought that these cars looked a little too much like everything else on the road at the time  They lacked the distinct styling of the Volvo 200 series.  Upon reflection it occurs to me that this may have been the point of the 700 series.

The text of this ad states:

One of the world's greats cars.

Regardless of price.

There are certainly luxury sedans you could pay a lot more for than the Volvo 760 GLE. But very few of them would give you so much in return.

The performance is startling. More than one test driver has been pinned back in his orthopedically designed driver's seat. Road and Track has called the turbo diesel "the fastest diesel we've ever tested." Rather impressive when you consider it's our gas engines that are built for speed.

A revolutionary suspension system not only smooths the road, it calms the driver. As another reviewer put it: "Feeling comfortable and relaxed behind the wheel at 100 m.p.h. was truly an uncommon experience*...this is a first class performance machine."

Even standing still, the 760 GLE will move you. It offers a host of amenities ranging from a stereo system so sophisticated it comes with its own graphic equalizer, to a climate control system that can change the interior air four times a minute.

So take a look at the new 760 GLE from Volvo. And discover one of the great investment vehicles of all time.

The 760 GLE by Volvo.

*Though the 760 GLE is capable of this, it should never be attempted by anyone other than a professional driver under controlled test track conditions.

©1984 Volvo of American Corporation