1986 Volvo 700 Ad: This Wagon Challenges Every Reason

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The text of this ad states:

THIS WAGON CHALLENGES EVERY REASON FOR NOT OWNING A WAGON.

Every year, the Sports Car Club of America holds a series of races with a class dedicated to sedans.

But in '86, Volvo gave the race a larger dimension: the 740 Turbo Wagon. The first wagon to ever compete in this SCCA series.

The results? In the first five races, the 740 recorded the fastest qualifying times twice. And led one endurance race for five out of six hours.

More important, though, is that the 740 finished every race it started. A statement some of the performance sedans can't lay claim to.

And one that may make the 740 Turbo Wagon something unique among performance cars.

The get-up-and-go that gets you where you're going.

VOLVO

A car you can believe in.

©1986 Volvo of North America Corporation

1985 Volvo 740 Ad: Yes, It Will Fly

The text of this ad states:

YES, IT WILL FLY.

If you don't believe it, strap yourself into the cockpit of a Volvo 740 Turbo and take off.

This flying machine will rocket you from a standing start to legal speed in 6.7 seconds.*  Faster than a BMW 325e. Faster than an Audi 5000S Turbo. Faster, even, than the much-touted Saab 16-valve Turbo.
 
"Enough juice to kick you squarely in the seat of the pants." exclaims
Autoweek.

"...A brisk rush of surprise and pleasure....Exemplary performance and handling," say's
Road & Track.

So check into your Volvo dealears and log some time in the intercooled 740 Turbo.

No pilot's license required.

*Based on tests conducted by
Car and Driver.

THE 740 TURBO

By Volvo

©1985 Volvo of America Corporation

1988 Volvo 740 Ad: The Basic Idea Behind the Volvo Turbo Wagon

This is definitely one of my favorite Volvo ads.  The text of this ad states:

THE BASIC IDEA BEHIND THE VOLVO TURBO WAGON.

Basically, the rig pictured above can do anything a Volvo 740 Turbo Wagon can do.

It will hold loads of cargo. Out-accelerate many performance cars. And reach top speeds of over 100 MPH. It will also pull about 150 G's.

Right from your wallet.

Which is why it pays to consider a Volvo 740 Turbo Wagon instead.

Its 74 cubic feet of cargo space is greater than most wagons in its class. While its performance rivals that of some of the world's top sports cars.

You see, unlike other wagons, both ends of the Volvo 740 Turbo Wagon were built for hauling.

VOLVO
A car you can believe in.

©1988 Volvo North America Corporation