1979 Volvo 240 Ad: Lost 1,000 Pounds of Ugly Fat

The text of this ad states:


By Pat Fellman, as told to Volvo.

You wouldn't know it to look at me now, but I used to have a wagon that weighed two tons and felt a block long.

I thought that was the price you had to pay if you were a wife with kids, dogs and groceries to haul around.

One day, my oldest daughter, who had become very energy con-scious, said,'Mom, what are you driving that big thing for? Why don't you get something smaller?'

Then and there, I decided to lick this weight problem of mine.

First, I looked at the little station wagons. They felt tinny and unsafe. And they didn't hold much of anything.

Then I looked at the Volvo wagon. What a shock! It had almost as much room in back as

the monster I'd been driving. Yet when I drove it, it handled more like my husband's sports car. It felt safe, solid, maneuverable. It was easy to park. And I could

look over the steering wheel instead of through it.

Somehow, since buying that Volvo wagon, I feel more liberated."

Statistics show that 9 out of 10 people who have bought new Volvos are happy.

Why not follow the Volvo weight reduction plan yourself?

You have everything to gain.


A car you can believe in.

©1979 Volvo of America Corporation. Leasing Available.

1979 Volvo 240 Ad: What Four-Letter Word Best Describes Your Car?


This is one of the few two-page Volvo 240 ads that I have seen.

The text of the ad states:


Some of the words people use to describe their new cars these days aren't fit to print.  Much less display on their bumpers.

But in a time when people are more than midly disappointed in the quality of new cars, Volvo is one car that's still well-made.  Which is one reason it's so well-loved.

In fact, statistics show that 9 out of 10 people who buy new Volvos are happy.

So why buy a car people swear at?

When you can buy a car people swear by.


A car you can believe in.

©1979 Volvo of America Corporation

1979 Volvo Bertone Ad: For the Discriminating Investor

1979 Volvo Bertone AdI got to ride in a silver 1979 Volvo Bertone about 15 years ago.  The car was owned by a friend of a friend.  I recall being greatly jealous because she did not realize how nice of a car she was driving.  She thought it was just a hand-me-down from her father.

The text of this ad states:

For the Discriminating Investor, the Price of Gold is the Same as the Price of Silver.

The Bertone Coupe is a limited production 2+2 personal luxury-class touring car, now available in two rich, metallic finishes. And while neither is more valuable than the other, both embrace an automobile created for individuals who can appreciate — and afford — classic Italian craftsmanship and quality Swedish engineering.

The Bertone Coupe is masterfully assembled under the exacting eye of Nuccio Bertone. Inside, you encounter the smell and feel of soft, selected hides of furniture-grade black or beige Italian leather — painstakingly handstitched on every seat.

Of course, the pleasure you receive from the Bertone Coupe comes from more than what you see and touch. When you drive it, you will experience the quick response of a light-alloy, fuel-injected V-6 engine. And a suspension that enhances your sense of complete control, personal safety and comfort.

As is the case with gold and silver, however, the quantities of these remarkable automobiles will be limited. So in order to fully appreciate their beauty, it would be wise to contact your Volvo dealership quickly. Because no matter which Bertone Coupe you acquire, you'll find its value well worth the price.

The Bertone Coupe by Volvo®.

1979 Volvo 240: Cars People Swear By

The title of this ad states:



If that's what you have to say about the last new car you bought, you're not alone. More and more people today are thinking less and less of the way new cars are made.

But there's one group of people who can still talk about their cars without using X-rated words.

Volvo owners.

In fact, statistics show that 9 out of 10 people who buy new Volvos are happy.

And this year happiness conies in more forms than ever before. From Volvo's affordably priced DL sedans and wagons to the luxury class GLEs that
afford every comfort and convenience feature anyone could want.

There's also the Volvo GT that will give many of the world's most revered performance cars a run for their money. But it does it for thousands less.

And finally, the Bertone Coupe. A personal luxury car created for the individual seeking the ultimate mark of quality in an automobile; hand craftsmanship.

Whichever model you select, you'll be getting the quality, comfort and safety that make Volvo something quite uncommon in this day and age.

A car that's a blessing instead of a curse.


A car you can believe in.

©1979 Volvo of America Corporation