1980 Volvo 240 Ad: Old Volvos Never Die. They Pass On.

This ad features the last year of the old style quad round headlights.  It also includes a photo caption that says, "Bill Mozer with his new Volvo. And his family with his old ones."

The text of this ad states:

Old Volvos Never Die. They Pass On.

When it comes to cars, the good don't die young. And Volvos are so well-made they seem to go on forever. (The current life expectancy of a Volvo is now up to 17.9 years in Sweden.)

Witness the case of William Mozer a broadcast engineer. Over the years he's bought five Volvos and they're all still in the family. You see, instead of trading in his old Volvo every time he wants a new one, he passes it on to a member of his family.
 
Because he believes his family is better off in a used Volvo than in any new car.

According to Mr. Mozer, "Every time I get a new Volvo, my family is as excited about it as I am. After all, they know someday it'll be theirs!'

So if you're tired of buying cars you run into the ground in no time, do as Mr. Mozer did. Buy a car that could run in the family for years.

Volvo
A car you can believe in.

©1980 Volvo Corporation of America

1980 Volvo 240 Ad: At Last an Irrational Reason to Buy a Volvo

This ad shows a 1980 Volvo 240 GLT, with the gorgeous 5-spoke Virgo rims, cruising up a mountain road.

The text of this ad states:

At Last an Irrational Reason to Buy a Volvo

Over the years, Volvo has come to be known as one of the most sensible cars you can own.

So, sadly, people who pick their cars for more emotional reasons may have denied themselves the satisfaction of driving one.

But now there's a Volvo even for those to whom practicality takes second place.

The new Volvo GLT.

Its striking appear-ance is the first hint that the GLT is quite unlike its predecessors. But the proof's behind the small-diameter GT wheel.

A new four cylinder, fuel-injected overhead cam engine is standard equipment in our GLT, providing a level of acceleration and quick¬ness that many six cylinder engines have trouble matching.

And its handling offers a feature even harder to find: predict-ability. The GLT is designed to react the same in panic situations as it does in normal driving. So it not only presents the driver with no surprises, it can actually improve his performance.

Every GLT also comes fully-equipped with Volvo's more traditional virtues. Like an interior capable of comfortably accom-modating five full-size adults. Orthopedically contoured seats. And the superb engineering that's responsible for Volvo's famed life-expectancy: In Sweden, by latest count, an average 18.7 years.

Before you purchase a performance car, test-drive the new Volvo GLT.

The pure exhilara-tion you'll feel may have little to do with logic. But if your heart insists on a GLT, relax.

Your mind will be getting a Volvo.

VOLVO

A car you can believe in.

1980 VOLVO CANADA LTD