1981 Volvo 240: Bear Some Relationship

The ad states:

FOR PEOPLE WHO ACTUALLY BELIEVE A CAR'S PRICE SHOULD BEAR SOME RELATIONSHIP TO ITS WORTH.

There are, fortunately, still some people in the world who can discern the difference between a car that's worth the money and one that's outrageously overpriced.

If you're one of them, you'll appreciate the Volvo GL.

It's an automobile that not only exhibits extraordinary workmanship and care of construction, It abounds in the refinements you'd expect in a fine prestige car: air conditioning, sun roof, power windows, orthopedically-designed front bucket seats, and a driver's seat that automatically heats up when the temperature falls be low 57 (All of these things, incidentally, are standard.)

In one place, and one place only, does the Volvo® GL fall short of other select imported luxury cars. In price.

Which simply means its now possible for you to purchase a fine European luxury sedan.

Without being taken for a ride.

VOLVO

A car you can believe in.

©1981 Volvo of America Corporation. Electric Side Mirrors Optional

1981 Volvo Bertone: In Time Its Price

The text of this ad states:

IN TIME ITS PRICE WILL SEEM INSIGNIFICANT THE FACE OF ITS VALUE.

There are very few things today still being made to uncompromising standards of quality. This is one of them. The Bertone Coupe by Volvo.

Examine its exterior and you notice immediately that the doors fit perfectly and the finish is flawless. This is because the Bertone Coupe is not merely assembled. It's hand-crafted. A distinc-tion it shares with only the world's most revered automobiles.

Inside glove-soft leather that's hand-fitted and stitched over every
seat will convince even the most ardent skeptic that superior workman-ship is not a thing of the past.

However, you needn't acquire a Bertone Coupe to own a car of truly remarkable quality. Any Volvo will admirably suffice.

In fact,Volvos are so well-made their aver-age life expectancy is now up to 18.7 years in Sweden.

Of course if you decide to invest in a Volvo, you'll need a respectable sum. But in return you'll get something that's hard to put a price on. A car you'll come to value.

VOLVO

A car you can believe in.

©1981 Volvo of America Corporation

Carlsbad Yellow Volvo Sedan (1981?)

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This is a beautiful Volvo 240 Sedan that I saw in July 2010 in Jamaica Plain, near Boston, MA.  Looks like in may be an 1981 or 1982. Obviously, someone has taken great care of this car. 

It reminds me a lot of the 1981 Volvo DL Wagon that I had in the late 1980's.  My car was the same Carlsbad Yellow (Paint Code 128-2.)  This is definitely a rare color for the early 80's Volvos.  I recall seeing plenty of 240's that were in the pale-yellow shade, but far fewer like this Carlsbad Yellow one.