1979 Volvo 240 Ad: Lost 1,000 Pounds of Ugly Fat

The text of this ad states:


By Pat Fellman, as told to Volvo.

You wouldn't know it to look at me now, but I used to have a wagon that weighed two tons and felt a block long.

I thought that was the price you had to pay if you were a wife with kids, dogs and groceries to haul around.

One day, my oldest daughter, who had become very energy con-scious, said,'Mom, what are you driving that big thing for? Why don't you get something smaller?'

Then and there, I decided to lick this weight problem of mine.

First, I looked at the little station wagons. They felt tinny and unsafe. And they didn't hold much of anything.

Then I looked at the Volvo wagon. What a shock! It had almost as much room in back as

the monster I'd been driving. Yet when I drove it, it handled more like my husband's sports car. It felt safe, solid, maneuverable. It was easy to park. And I could

look over the steering wheel instead of through it.

Somehow, since buying that Volvo wagon, I feel more liberated."

Statistics show that 9 out of 10 people who have bought new Volvos are happy.

Why not follow the Volvo weight reduction plan yourself?

You have everything to gain.


A car you can believe in.

©1979 Volvo of America Corporation. Leasing Available.

Carlsbad Yellow Volvo Sedan (1981?)


This is a beautiful Volvo 240 Sedan that I saw in July 2010 in Jamaica Plain, near Boston, MA.  Looks like in may be an 1981 or 1982. Obviously, someone has taken great care of this car. 

It reminds me a lot of the 1981 Volvo DL Wagon that I had in the late 1980's.  My car was the same Carlsbad Yellow (Paint Code 128-2.)  This is definitely a rare color for the early 80's Volvos.  I recall seeing plenty of 240's that were in the pale-yellow shade, but far fewer like this Carlsbad Yellow one.