Site Search
About the Volvo Ads

I am a classic Volvo enthusiast.  A few years ago I started collecting Volvo print ads and ended up with a decent little collection.  I am now working on scanning these ads so that others may enjoy them.  I will be posting the ads here as time allows (with the occasion note or comment.)

The Art of Michael Francis Lane

Entries in intercooled (2)

Sunday
Mar132011

1984 Volvo 240 Ad: Fall in Love in 6.8 Seconds Flat

The test of this ad states:

FALL IN LOVE IN 6.8 SECONDS FLAT

Two years ago, Volvo introduced a turbo-charged 4-cylinder automobile that could hurtle you from a standing start to the legal speed limit in a scorching nine seconds.

This year, there's something faster. The Intercooled Turbo from Volvo. By designing a device to cool the air before it enters the engine, Volvo engineers increased the horsepower of our stock Turbo by 24%.

The result is what Car and Driver calls "a missile." A car that can outaccelerate a BMW 318i, blow the doors off a Saab 900 Turbo and leave an Audi 5000s in the dust.*

So if you're looking fora great handling, great-performing car, check out the Intercooled Turbo from Volvo.

And if you already own a Volvo Turbo, don't despair. You can have an intercooler retrofitted at your Volvo dealer. Then you can fall in love all over again.

The Intercooled Turbo By Volvo

*Based on test conducted by Car and Driver


Saturday
Nov272010

1985 Volvo 240: As Viewed from a BMW 318i

The text of this ad states:

THE VOLVO TURBO AS MOST COMMONLY VIEWED FROM A BMW 318i

The posterior of a Volvo Turbo may not be its most attractive feature, but it's the one BMW 318i owners will be seeing a lot of.

In an independent test* of 0 to 60 acceleration, the intercooled Turbo from Volvo beat the 318i by almost two seconds.

Results like this have prompted Car and Driver to call the Volvo Turbo "a missile."

And Road & Track describes its handling and performance as "Exemplary."

So before you run out and buy the ultimate driving machine, test drive the intercooled Turbo from Volvo.

It could prevent you from becoming one of those BMW owners with 20/20 hindsight.

*Tests of acceleration conducted by Car and Driver.

THE TURBO+

By Volvo.

©1984 Volvo of America Corporation