1980 Volvo 240 Ad: Old Volvos Never Die. They Pass On.

This ad features the last year of the old style quad round headlights.  It also includes a photo caption that says, "Bill Mozer with his new Volvo. And his family with his old ones."

The text of this ad states:

Old Volvos Never Die. They Pass On.

When it comes to cars, the good don't die young. And Volvos are so well-made they seem to go on forever. (The current life expectancy of a Volvo is now up to 17.9 years in Sweden.)

Witness the case of William Mozer a broadcast engineer. Over the years he's bought five Volvos and they're all still in the family. You see, instead of trading in his old Volvo every time he wants a new one, he passes it on to a member of his family.
 
Because he believes his family is better off in a used Volvo than in any new car.

According to Mr. Mozer, "Every time I get a new Volvo, my family is as excited about it as I am. After all, they know someday it'll be theirs!'

So if you're tired of buying cars you run into the ground in no time, do as Mr. Mozer did. Buy a car that could run in the family for years.

Volvo
A car you can believe in.

©1980 Volvo Corporation of America

1981 Volvo Bertone: In Time Its Price

The text of this ad states:

IN TIME ITS PRICE WILL SEEM INSIGNIFICANT THE FACE OF ITS VALUE.

There are very few things today still being made to uncompromising standards of quality. This is one of them. The Bertone Coupe by Volvo.

Examine its exterior and you notice immediately that the doors fit perfectly and the finish is flawless. This is because the Bertone Coupe is not merely assembled. It's hand-crafted. A distinc-tion it shares with only the world's most revered automobiles.

Inside glove-soft leather that's hand-fitted and stitched over every
seat will convince even the most ardent skeptic that superior workman-ship is not a thing of the past.

However, you needn't acquire a Bertone Coupe to own a car of truly remarkable quality. Any Volvo will admirably suffice.

In fact,Volvos are so well-made their aver-age life expectancy is now up to 18.7 years in Sweden.

Of course if you decide to invest in a Volvo, you'll need a respectable sum. But in return you'll get something that's hard to put a price on. A car you'll come to value.

VOLVO

A car you can believe in.

©1981 Volvo of America Corporation

1979 Volvo 240: Cars People Swear By

The title of this ad states:

CARS PEOPLE SWEAR BY. NOT AT.

"iloff,l'@)44tV-6I"

If that's what you have to say about the last new car you bought, you're not alone. More and more people today are thinking less and less of the way new cars are made.

But there's one group of people who can still talk about their cars without using X-rated words.

Volvo owners.

In fact, statistics show that 9 out of 10 people who buy new Volvos are happy.

And this year happiness conies in more forms than ever before. From Volvo's affordably priced DL sedans and wagons to the luxury class GLEs that
afford every comfort and convenience feature anyone could want.

There's also the Volvo GT that will give many of the world's most revered performance cars a run for their money. But it does it for thousands less.

And finally, the Bertone Coupe. A personal luxury car created for the individual seeking the ultimate mark of quality in an automobile; hand craftsmanship.

Whichever model you select, you'll be getting the quality, comfort and safety that make Volvo something quite uncommon in this day and age.

A car that's a blessing instead of a curse.

VOLVO

A car you can believe in.

©1979 Volvo of America Corporation

1982 Volvo 240: Fall in Love in 9 Seconds Flat

1982_volvo_240_ad_fall_in_love.jpg

I also found a copy of this Volvo 240 'Fall in Love' ad via Google Books, showing it as originally included in the January 10, 1983 issue of New York Magazine .

The text  portion of this ad states:

FALL IN LOVE IN 9 SECONDS FLAT.

The Volvo Turbo can hurtle you from a standing start to a maximum legal speed in a mere 9 seconds.

Its turbo-charged 4-cylinder enging can blow a V-8 off the road.  It has caused automotive writers to use descriptions like "Spectacular".  "A blast."  "Like cutting in an aftterburner."

If that's the kind of driving excitement you thought had vanished with the muscle cars of the past, test drive a Volvo Turbo.

It could rekindle your love affair with the car.

THE TURBO

By Volvo.

©1981 Volvo of America Corporation