1982 Volvo 240 Ad: You Could Drive One Years Before Unloading It

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This ad features a great-looking 1982 Volvo Wagons. It also shows the three rim styles that were available at the time: the standard steel rims, the GL style rims and the 5-spoke Virgo style rims.

The text of the ad states:

YOU COULD DRIVE ONE YEARS BEFORE UNLOADING IT

Consider all the abuse a station wagon gets in its lifetime.

The endless shuttling from school to little league to piano lessons to home. The backseat battles that go on between the kids. The long hikes to weekend campsites. And all that hauling. Groceries, paneling, furniture, bicycles, lawnmowers.

People do things to a station wagon they would never do to a car.

And yet, Volvos in general have a life expectancy one third longer than the average of all Other cars on the road.*

Volvo offers a full family of wagons to choose from. From turbocharged sports models to Diesels to our finely appointed GL Wagon.

All of them deliver something far more important these days than the capacity to carry things.

The capacity to carry on.

VOLVO

A car you can believe in.

*Analysis conducted by Ken Warwick & Associates, Inc. Based on a comparison of U.S. registration data for all Volvos and for the automobile industry as a whole and not by individual make or models. Data includes all models and not just station wagons.

©1982 Volvo of America Corporation. Roof rack optional.

1983 Volvo 240 Accessories Catalog

This is the 1983 Volvo 240 Accessories Catalog.  The shows a 1983 Volvo 240 Turbo with a great looking Virgo 5-spoke rim.

Page 12 of this catalog has a great item.  It is the R-Sport black v-neck Sweater.  Gotta wonder how many of these they sold:

Page 14 of the catalog has this great photo of the Volvo accessory gauge cluster:

View the whole 1983 Volvo Accessories Catalog.

1980 Volvo 240 Ad: At Last an Irrational Reason to Buy a Volvo

This ad shows a 1980 Volvo 240 GLT, with the gorgeous 5-spoke Virgo rims, cruising up a mountain road.

The text of this ad states:

At Last an Irrational Reason to Buy a Volvo

Over the years, Volvo has come to be known as one of the most sensible cars you can own.

So, sadly, people who pick their cars for more emotional reasons may have denied themselves the satisfaction of driving one.

But now there's a Volvo even for those to whom practicality takes second place.

The new Volvo GLT.

Its striking appear-ance is the first hint that the GLT is quite unlike its predecessors. But the proof's behind the small-diameter GT wheel.

A new four cylinder, fuel-injected overhead cam engine is standard equipment in our GLT, providing a level of acceleration and quick¬ness that many six cylinder engines have trouble matching.

And its handling offers a feature even harder to find: predict-ability. The GLT is designed to react the same in panic situations as it does in normal driving. So it not only presents the driver with no surprises, it can actually improve his performance.

Every GLT also comes fully-equipped with Volvo's more traditional virtues. Like an interior capable of comfortably accom-modating five full-size adults. Orthopedically contoured seats. And the superb engineering that's responsible for Volvo's famed life-expectancy: In Sweden, by latest count, an average 18.7 years.

Before you purchase a performance car, test-drive the new Volvo GLT.

The pure exhilara-tion you'll feel may have little to do with logic. But if your heart insists on a GLT, relax.

Your mind will be getting a Volvo.

VOLVO

A car you can believe in.

1980 VOLVO CANADA LTD    

1979 Volvo 240: Cars People Swear By

The title of this ad states:

CARS PEOPLE SWEAR BY. NOT AT.

"iloff,l'@)44tV-6I"

If that's what you have to say about the last new car you bought, you're not alone. More and more people today are thinking less and less of the way new cars are made.

But there's one group of people who can still talk about their cars without using X-rated words.

Volvo owners.

In fact, statistics show that 9 out of 10 people who buy new Volvos are happy.

And this year happiness conies in more forms than ever before. From Volvo's affordably priced DL sedans and wagons to the luxury class GLEs that
afford every comfort and convenience feature anyone could want.

There's also the Volvo GT that will give many of the world's most revered performance cars a run for their money. But it does it for thousands less.

And finally, the Bertone Coupe. A personal luxury car created for the individual seeking the ultimate mark of quality in an automobile; hand craftsmanship.

Whichever model you select, you'll be getting the quality, comfort and safety that make Volvo something quite uncommon in this day and age.

A car that's a blessing instead of a curse.

VOLVO

A car you can believe in.

©1979 Volvo of America Corporation

1982 Volvo 240 Ad: It Can Actually Make 55 M.P.H. Interesting

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The text  portion of this ad states:

IT CAN ACTUALLY MAKE 55 M.P.H. INTERESTING

If you think that's impossible, you've never driven the Volvo Turbo.

A car whose handling equipment can turn a curve in the road or a trip to the supermarket into a driving adventure.

Its turbo-charged 4-cylinder engine can dust a V-8 off the line.  Automotive writers have described it as "A blast."Spectactualr." "Like cutting in an afterburner."

Maybe you think speed limits , emission controls and government milage requirements have made driving humdrum. But that's only because you don't own an interesting car.

THE TURBO

By Volvo.

©1981 Volvo of America Corporation

1983 Volvo 240: The World's Fastest Baggage Handler

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The text  portion of this ad states:

The World's Fastest Baggage Handler?

If there's a station wagon in the world that's faster than the Turbo Wagon from Volvo, it's a very-well kept secret.

The Turbo Wagon can take you from a standing start to the legal speed limit in 9.2 seconds.  As Motor Trend puts it: "You keep hoping for a stray Saab 900 Turbo or even a BMW uou can sniff out and then send scambling to the roadside while you blow its doors in."

We assure you, a test drive in the Turbo Wagon will be very revealing.

Especially if you thought the only time a station wagon could haul

was when it had something in the back.

The Turbo Wagon

By Volvo.