1982 Volvo 240 Ad: You Could Drive One Years Before Unloading It

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This ad features a great-looking 1982 Volvo Wagons. It also shows the three rim styles that were available at the time: the standard steel rims, the GL style rims and the 5-spoke Virgo style rims.

The text of the ad states:

YOU COULD DRIVE ONE YEARS BEFORE UNLOADING IT

Consider all the abuse a station wagon gets in its lifetime.

The endless shuttling from school to little league to piano lessons to home. The backseat battles that go on between the kids. The long hikes to weekend campsites. And all that hauling. Groceries, paneling, furniture, bicycles, lawnmowers.

People do things to a station wagon they would never do to a car.

And yet, Volvos in general have a life expectancy one third longer than the average of all Other cars on the road.*

Volvo offers a full family of wagons to choose from. From turbocharged sports models to Diesels to our finely appointed GL Wagon.

All of them deliver something far more important these days than the capacity to carry things.

The capacity to carry on.

VOLVO

A car you can believe in.

*Analysis conducted by Ken Warwick & Associates, Inc. Based on a comparison of U.S. registration data for all Volvos and for the automobile industry as a whole and not by individual make or models. Data includes all models and not just station wagons.

©1982 Volvo of America Corporation. Roof rack optional.

1980 Volvo 240 Ad: Old Volvos Never Die. They Pass On.

This ad features the last year of the old style quad round headlights.  It also includes a photo caption that says, "Bill Mozer with his new Volvo. And his family with his old ones."

The text of this ad states:

Old Volvos Never Die. They Pass On.

When it comes to cars, the good don't die young. And Volvos are so well-made they seem to go on forever. (The current life expectancy of a Volvo is now up to 17.9 years in Sweden.)

Witness the case of William Mozer a broadcast engineer. Over the years he's bought five Volvos and they're all still in the family. You see, instead of trading in his old Volvo every time he wants a new one, he passes it on to a member of his family.
 
Because he believes his family is better off in a used Volvo than in any new car.

According to Mr. Mozer, "Every time I get a new Volvo, my family is as excited about it as I am. After all, they know someday it'll be theirs!'

So if you're tired of buying cars you run into the ground in no time, do as Mr. Mozer did. Buy a car that could run in the family for years.

Volvo
A car you can believe in.

©1980 Volvo Corporation of America

1979 Volvo 240: Cars People Swear By

The title of this ad states:

CARS PEOPLE SWEAR BY. NOT AT.

"iloff,l'@)44tV-6I"

If that's what you have to say about the last new car you bought, you're not alone. More and more people today are thinking less and less of the way new cars are made.

But there's one group of people who can still talk about their cars without using X-rated words.

Volvo owners.

In fact, statistics show that 9 out of 10 people who buy new Volvos are happy.

And this year happiness conies in more forms than ever before. From Volvo's affordably priced DL sedans and wagons to the luxury class GLEs that
afford every comfort and convenience feature anyone could want.

There's also the Volvo GT that will give many of the world's most revered performance cars a run for their money. But it does it for thousands less.

And finally, the Bertone Coupe. A personal luxury car created for the individual seeking the ultimate mark of quality in an automobile; hand craftsmanship.

Whichever model you select, you'll be getting the quality, comfort and safety that make Volvo something quite uncommon in this day and age.

A car that's a blessing instead of a curse.

VOLVO

A car you can believe in.

©1979 Volvo of America Corporation