1979 Volvo 240 Ad: Lost 1,000 Pounds of Ugly Fat

The text of this ad states:

"HOW I BOUGHT A VOLVO WAGON AND LOST 1,000 POUNDS OF UGLY FAT."

By Pat Fellman, as told to Volvo.

You wouldn't know it to look at me now, but I used to have a wagon that weighed two tons and felt a block long.
 
I thought that was the price you had to pay if you were a wife with kids, dogs and groceries to haul around.

One day, my oldest daughter, who had become very energy con-scious, said,'Mom, what are you driving that big thing for? Why don't you get something smaller?'

Then and there, I decided to lick this weight problem of mine.

First, I looked at the little station wagons. They felt tinny and unsafe. And they didn't hold much of anything.

Then I looked at the Volvo wagon. What a shock! It had almost as much room in back as
the monster I'd been driving. Yet when I drove it, it handled more like my husband's sports car. It felt safe, solid, maneuverable. It was easy to park. And I could
look over the steering wheel instead of through it.

Somehow, since buying that Volvo wagon, I feel more liberated."

Statistics show that 9 out of 10 people who have bought new Volvos are happy.
 
Why not follow the Volvo weight reduction plan yourself?

You have everything to gain.

VOLVO

A car you can believe in.

©1979 Volvo of America Corporation. Leasing Available.

1980 Volvo 240 Brochure: DL, GT, GL, GLE and Bertone Models

The front cover of this 1980 brochure features a Carlsbad Yellow 240 DL Sedan, a Kingsmere Green 240 GLE Wagon and a Scotia Blue 240 DL Sedan.

View the 1980 Volvo 240 Brochure

1979 Volvo 240 Ad: Love Letters to a Car Company?

The ad features a beautiful photo of a carlsbad yellow 240 sedan with quad-round headlights.

The text of this ad states:

LOVE LETTERS TO A CAR COMPANY?

You'd probably never dream of writing a love letter to the company that built your car. Yet at Volvo, we get them all the time.

Maybe because 9 out of 10 people who buy new Volvos are happy.

But some people who own Volvos aren't merely happy. They're absolutely ecstatic.

People like Ory Jacobson of Ocean Shores, Washington: "Now that it's at the 200,000 mile mark, I figure it has another 200,000 more miles in it...you just don't trade in members of your family."

Mary Howard of West Trenton, New Jersey: "This is the first time in
my life that I still had a good car after it was paid for."

Or, The Reverend Ernest G. Olsen of Westfield, New Jersey who, after 225,000 trouble-free miles, says simply: "Love that Volvo."

If you can't think of any love stories to write about your present car, maybe your next car should be a Volvo.

After all, why buy a car you might regret? When with a Volvo, you'll probably end up never having to say you're sorry.

VOLVO
A car you can believe in.

©1979 Volvo of America Corporation

1995 Volvo 850 Ad: What on earth did they put in the Herring over there?

I saw one of these on Federal Street in Boston a few months ago.  This car is better than 15 years old and I still want one (or at least to drive one at some point in my life.)

The text of this ad states:

What on earth did  they put in the HERRING over there?

It says "Volvo" on it. There, all resemblance ends between Volvo as you know it and the limited edition, 240-horsepower, sport suspensioned, turbocharged performance machine you see pictured here. It's called the Volvo T-5R. It also comes in black.

THE NEW VOLVO T-5R

©1995 Volvo Corporation of North America, Inc. A total of 1,000 T-5R limited edition cars produced. Always remember to wear your seat belt.