The ad states:
FOR PEOPLE WHO ACTUALLY BELIEVE A CAR’S PRICE SHOULD BEAR SOME RELATIONSHIP TO ITS WORTH.
There are, fortunately, still some people in the world who can discern the difference between a car that’s worth the money and one that’s outrageously overpriced.
If you’re one of them, you’ll appreciate the Volvo GL.
It’s an automobile that not only exhibits extraordinary workmanship and care of construction, It abounds in the refinements you’d expect in a fine prestige car: air conditioning, sun roof, power windows, orthopedically-designed front bucket seats, and a driver’s seat that automatically heats up when the temperature falls be low 57 (All of these things, incidentally, are standard.)
In one place, and one place only, does the Volvo® GL fall short of other select imported luxury cars. In price.
Which simply means its now possible for you to purchase a fine European luxury sedan.
Without being taken for a ride.
VOLVO
A car you can believe in.
©1981 Volvo of America Corporation. Electric Side Mirrors Optional
