1979 Volvo 240 Ad: Lost 1,000 Pounds of Ugly Fat

The text of this ad states:


By Pat Fellman, as told to Volvo.

You wouldn't know it to look at me now, but I used to have a wagon that weighed two tons and felt a block long.

I thought that was the price you had to pay if you were a wife with kids, dogs and groceries to haul around.

One day, my oldest daughter, who had become very energy con-scious, said,'Mom, what are you driving that big thing for? Why don't you get something smaller?'

Then and there, I decided to lick this weight problem of mine.

First, I looked at the little station wagons. They felt tinny and unsafe. And they didn't hold much of anything.

Then I looked at the Volvo wagon. What a shock! It had almost as much room in back as

the monster I'd been driving. Yet when I drove it, it handled more like my husband's sports car. It felt safe, solid, maneuverable. It was easy to park. And I could

look over the steering wheel instead of through it.

Somehow, since buying that Volvo wagon, I feel more liberated."

Statistics show that 9 out of 10 people who have bought new Volvos are happy.

Why not follow the Volvo weight reduction plan yourself?

You have everything to gain.


A car you can believe in.

©1979 Volvo of America Corporation. Leasing Available.

1975 Volvo 240 Ad: Introducing the Evolutionary New 1975 Volvo


The text of this ad states:


Between smaller big cars, bigger small cars and smaller small cars, car makers are introducing a lot of "revolutionary" new cars this year.

But before you rush out to finance a revolution, consider the 1975 Volvo 240.

Years of careful evolution have created a car totally thought-out, from energy-absorbing bumper to energy-absorbing bumper.

Consider the Volvo windshield wiper. On most cars, wiper blades are shiny. And the

shine can end up in your eyes. To avoid this glaring fault, Volvo paints them

matte black.

All cars have head rests. Volvo's head rests have openings so you can see behind

you better.

So you can see beside you better, Volvo has another thought. Side window defoggers.

Not even the gas cap has gone unnoticed. It's red, so it's hard to lose. So it's less likely to be misplaced, we provide a place to put it: a holder behind the door.

When you add all these thoughtful little touches to Volvo's thoughtful big touches—

fuel injection, rack and pinion steering, 4-wheel power disc brakes, spring-strut front suspension, 12 outlet heating and ventilation, infinitely adjustable bucket seats with lumbar supports, child-proof rear door locks, steel belted radials, rear window defroster—you have a car which some people might consider revolutionary.

But to us it's simply a Volvo. A car which has evolved through years of careful

improvement into what it is today.

And what that is, is perhaps the world's most carefully thought-out car.

It's not surprising that a car like this would appeal to thoughtful people.

And the people who buy Volvos are thoughtful, indeed.

87% of them have been to college.The other 13% are just plain smart.


The car for people who think.

©1974 Volvo of America Corporation. Overseas Delivery Available.

1986 Volvo 700 Ad: This Wagon Challenges Every Reason


The text of this ad states:


Every year, the Sports Car Club of America holds a series of races with a class dedicated to sedans.

But in '86, Volvo gave the race a larger dimension: the 740 Turbo Wagon. The first wagon to ever compete in this SCCA series.

The results? In the first five races, the 740 recorded the fastest qualifying times twice. And led one endurance race for five out of six hours.

More important, though, is that the 740 finished every race it started. A statement some of the performance sedans can't lay claim to.

And one that may make the 740 Turbo Wagon something unique among performance cars.

The get-up-and-go that gets you where you're going.


A car you can believe in.

©1986 Volvo of North America Corporation

1982 Volvo 240 GLT Ad: 100 to 0 in 3.2 Seconds

Should I ever be lucky enough to own another 240, I would like it to be this model. The text of this ad states.

100 TO 0 in 3.2 seconds.

One of the few things more impressive than how fast the Volvo GLT can take you from 0 to 100 km/h is how fast, and safely, it can bring you back again.

The Volvo GLT has power-assisted disc brakes on all four wheels to help you stop straight and true.

The GLT's other handling features are equally impressive: rack-and-pinion steering, Macpherson struts, gas-filled shocks, heavy-duty sway bars front and rear, high-performance Pirelli P6 radials.

All of which would be totally unnecessary on an ordinary car. But as a short test drive will prove, the Volvo GLT is anything but.

1972 Volvo 140 Ad: In a Nation of Engineers, Bad Cars Don't Sell.

1972 Volvo 140 Ad

1972 Volvo 140 Ad

I enjoy these older ads because they are about the message and do not rely on just pictures to sell the car.  The text of this ad states:

In a Nation of Engineers, Bad Cars Don't Sell.

In Sweden, precision is a national preoccupation.

The smallest unit of measurement in the world is the Swedish Angstrom. There's one ten-millionth of a millimeter to every Angstrom.

A Swedish engineer developed the block gauge. A precision instrument that allowed a famous man from Detroit to enter into mass production of cars.

Today, Sweden is often referred to as a nation of engineers. Engineering is the largest industry, employing nearly 40% of the total labor force.

At Volvo alone, there are 517 engineers And only 27 stylists.

We have to put a lot of emphasis on engineering.

Since Volvo is the largest-selling car in Sweden, a lot of our customers are engineers too.


We build them the way we build them because we have to.    


See the Dealer Nearest You and Test Drive a Volvo with Electronic Fuel Injection.  Overseas Delivery Available.  1972 Volvo, Inc.

1981 Volvo 240: Bear Some Relationship

The ad states:


There are, fortunately, still some people in the world who can discern the difference between a car that's worth the money and one that's outrageously overpriced.

If you're one of them, you'll appreciate the Volvo GL.

It's an automobile that not only exhibits extraordinary workmanship and care of construction, It abounds in the refinements you'd expect in a fine prestige car: air conditioning, sun roof, power windows, orthopedically-designed front bucket seats, and a driver's seat that automatically heats up when the temperature falls be low 57 (All of these things, incidentally, are standard.)

In one place, and one place only, does the Volvo® GL fall short of other select imported luxury cars. In price.

Which simply means its now possible for you to purchase a fine European luxury sedan.

Without being taken for a ride.


A car you can believe in.

©1981 Volvo of America Corporation. Electric Side Mirrors Optional

1974 Volvo 240 Ad: Power Struggle

I like the whole concept of this ad.  Volvo is actually using the text of this ad to explain an engineering concept.  This is something that I do not believe you would find in today's car ads.

The text of this ad states:

A Power Struggle in the Brakes Could Take Control of Your Car
A minor difference in braking power between wheels can make a tremendous difference in where your car ends up.

So every Volvo comes with disc brakes on all four wheels. Because disc brakes are less likely to produce fluctuations in braking power.

After repeated hard stops, for instance, their design makes them more resistant to fade than conventional drum brakes.

And unlike drum brakes, discs are unsusceptible to what's called "self-servo" action. This occurs when the rotation of a brake drum pulls the shoe outwards. And it could
produce a force in one wheel strong enough to make you skid into the next lane.

Of course, there is one place where you want your brake system to work unequally: the hydraulic system.

Because in a hard stop, the rear wheels tend to lock up before the front wheels.

So every Volvo has two valves that actually proportion the hydraulic pressure between the front and rear wheels. When you slam on the brakes, it helps reduce the chances that you'll wind up swapping ends.

At Volvo, there's nothing more important to us than maintaining a balance in the stopping power on each wheel.

Because in a struggle between the brakes, if one wins, you lose.


©1974 Volvo of America Corporation. Overseas Delivery Available

1985 Volvo 240: As Viewed from a BMW 318i

The text of this ad states:


The posterior of a Volvo Turbo may not be its most attractive feature, but it's the one BMW 318i owners will be seeing a lot of.

In an independent test* of 0 to 60 acceleration, the intercooled Turbo from Volvo beat the 318i by almost two seconds.

Results like this have prompted Car and Driver to call the Volvo Turbo "a missile."

And Road & Track describes its handling and performance as "Exemplary."

So before you run out and buy the ultimate driving machine, test drive the intercooled Turbo from Volvo.

It could prevent you from becoming one of those BMW owners with 20/20 hindsight.

*Tests of acceleration conducted by Car and Driver.


By Volvo.

©1984 Volvo of America Corporation

1985 Volvo 240: In 2000 A.D., While Today's Volvos are Still Roaming the Earth


This ad has always been one of my favorites.  I like the way the 240 is positioned in the lower corner.  It just makes me want to drive one again.

The text  of this ad states:


Cars aren't built to last forever.

But there's one 1984 automobile that's destined to remain on this planet decidedly longer than most of today's other cars.

It's a Volvo.

Because while the average life expectancy of today's cars is 11 years, statistics show the average life expectancy of today's Volvos is over 16 years.*

Which could mean years of traversing the globe in a car that will fare well against the elements. Because Volvos are dipped in a rust resisting bath that coats them with a layer of zinc three times thicker than cars coated by conventional electrogalvanizing.

Years of superb maneuverability from an automobile that literally hugs the earth thanks to a specially tuned suspension system.

Years of being surrounded by a car ergonomically designed to be so thoroughly

comfortable and efficient to use, there's even a footrest for the drivers left foot, so both feet will be on the same plane, thereby reducing muscle tension.

Of course, these are just but a few of the amenities you'll find on a Volvo.

To experience the pleasures afforded by the others, visit your nearest Volvo dealer.

After all, statistics show we could make it to the next century.

And that's more than we can say for such possible endangered species as

today's Mustangs, Cougars, Firebirds, Thunderbirds...


A car you can believe in.

*Based upon an actuarial analysis of 1981-1982 U.S. Registration Data conducted by Ken Warwick & Associates, Inc. Due to many factors including maintenance, driving conditions and habits. your Volvo may not last as long. Then again, it may last longer. Summary available at your Volvo dealer. ©1984 Volvo of America Corporation.

1982 Volvo 240 Ad: It Can Actually Make 55 M.P.H. Interesting


The text  portion of this ad states:


If you think that's impossible, you've never driven the Volvo Turbo.

A car whose handling equipment can turn a curve in the road or a trip to the supermarket into a driving adventure.

Its turbo-charged 4-cylinder engine can dust a V-8 off the line.  Automotive writers have described it as "A blast."Spectactualr." "Like cutting in an afterburner."

Maybe you think speed limits , emission controls and government milage requirements have made driving humdrum. But that's only because you don't own an interesting car.


By Volvo.

©1981 Volvo of America Corporation

1982 Volvo 240: Fall in Love in 9 Seconds Flat


I also found a copy of this Volvo 240 'Fall in Love' ad via Google Books, showing it as originally included in the January 10, 1983 issue of New York Magazine .

The text  portion of this ad states:


The Volvo Turbo can hurtle you from a standing start to a maximum legal speed in a mere 9 seconds.

Its turbo-charged 4-cylinder enging can blow a V-8 off the road.  It has caused automotive writers to use descriptions like "Spectacular".  "A blast."  "Like cutting in an aftterburner."

If that's the kind of driving excitement you thought had vanished with the muscle cars of the past, test drive a Volvo Turbo.

It could rekindle your love affair with the car.


By Volvo.

©1981 Volvo of America Corporation