The ad features a beautiful photo of a carlsbad yellow 240 sedan with quad-round headlights.

The text of this ad states:


You’d probably never dream of writing a love letter to the company that built your car. Yet at Volvo, we get them all the time.

Maybe because 9 out of 10 people who buy new Volvos are happy.

But some people who own Volvos aren’t merely happy. They’re absolutely ecstatic.

People like Ory Jacobson of Ocean Shores, Washington: “Now that it’s at the 200,000 mile mark, I figure it has another 200,000 more miles in it…you just don’t trade in members of your family.”

Mary Howard of West Trenton, New Jersey: “This is the first time in
my life that I still had a good car after it was paid for.”

Or, The Reverend Ernest G. Olsen of Westfield, New Jersey who, after 225,000 trouble-free miles, says simply: “Love that Volvo.”

If you can’t think of any love stories to write about your present car, maybe your next car should be a Volvo.

After all, why buy a car you might regret? When with a Volvo, you’ll probably end up never having to say you’re sorry.

A car you can believe in.

©1979 Volvo of America Corporation

1979 Volvo 240 Ad: Love Letters to a Car Company?
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